BUILT BY MUSICIANS. DRIVEN BY THE MUSIC.
ABOUT TRIBUTE BRANDS
Tribute Brands began with a simple but powerful idea from founder Brad Balsama: artists and venues deserved something better than a traditional booking agency.
They needed a partner that understood the complete live entertainment business—not just contracts and calendars, but how to build an act, market a show, sell tickets, deliver onstage, and create an experience audiences want to see again.
Brad envisioned booking, marketing, technology, creative direction, sales, production insight, and artist development working together as one connected team.
That vision became Tribute Brands.
WE KNOW THIS BUSINESS BECAUSE WE LIVE IT.
Everyone on our team brings a different strength to the table, but we share one important connection: we are working musicians who have spent years performing in the tribute and live entertainment scene.
We understand the rehearsals, the road, the pressure of selling tickets, and the responsibility of stepping onto someone else’s stage. We know what artists need because we are artists, and we understand what venues expect because we work with them every day.
We do not simply talk about live entertainment from behind a desk. We rehearse it, promote it, book it, travel with it, and perform it.
“WE DON’T JUST WORK IN LIVE MUSIC. WE LIVE IT.”
The Tribute Brands team — working musicians on both sides of the stage.
DIFFERENT STRENGTHS. ONE KILLER TEAM.
Brad’s vision, relationships, sales instincts, and experience building live acts are supported by a team with strengths across booking, creativity, marketing, technology, AI, brand development, and audience experience.
Together, we can recognize the right talent, develop the presentation, build the marketing, connect the right people, secure the opportunity, and help carry it all the way to the stage.
That combination is what makes Tribute Brands more than a booking agency.
WE GO BEYOND BOOKING.
Booking the show is only one part of building something successful.
We help artists strengthen their brands, improve their promotional materials, find the right opportunities, and prepare for long-term growth. For venues and buyers, we provide carefully selected entertainment, dependable communication, coordinated support, and performers who understand the importance of delivering professionally.
Every show represents the artist, the venue, and Tribute Brands. We take that responsibility personally.
BUILT FOR WHAT COMES NEXT.
Tribute Brands is building a connected entertainment company where booking, creativity, technology, marketing, artist development, and live production work together.
The tools will change. The platforms will change. But great music, strong relationships, and unforgettable live experiences will always matter.
That is what we believe in—and what we bring to every stage.
WORKING MUSICIANS. DIFFERENT STRENGTHS. ONE SHARED VISION.
Tribute Brands brings together working musicians, booking professionals, creative thinkers, and technology leaders who understand what it takes to move an act from an idea to a marketable live experience.
Each team member approaches the business from a different angle. Together, we provide artists and venues with far more than a calendar and a contract.
THE PEOPLE BEHIND THE SHOW
BRAD BALSAMA
FOUNDER & CEO
BOOKING AGENT
Brad founded Tribute Brands around the belief that booking, artist development, marketing, and live production should work together. As an active guitarist, bandleader, producer, and booking professional, he brings firsthand experience from both sides of the stage. His vision, relationships, sales instincts, and drive continue to shape the company and the opportunities it creates.
JOSH RODRIGUEZ
CREATIVE LEAD
BOOKING AGENT
Josh brings a working musician’s instincts to the creative and booking sides of Tribute Brands. His understanding of live performance, artist presentation, content, and audience connection helps the team develop shows that feel authentic onstage and marketable offstage.
ALBERTO GONZÁLEZ
TECHNOLOGY & AI ENABLEMENT
BOOKING AGENT
Alberto brings more than three decades of experience across technology, product design, branding, digital strategy, and audience experience. As an active guitarist and bandleader, he combines that background with a firsthand understanding of the tribute and live entertainment scene.